We are a small but powerful group of jewelry professionals who wish to do good through our roles in the jewelry trade.
Our aim is transforming the jewelry supply chain through data-driven disruption.
Our team
Meet the individuals who lead our foundation and their vision for a sustainable jewelry industry.
Tatjana
Co-Founder
Tatjana Li, a gemologist and MBA graduate from Idar-Oberstein, Germany's esteemed gemstone hub, brings over 15 years of jewellery industry experience, focusing on the Greater China region. Her expertise spans gemstone trading, jewellery production, and strategic consulting for various companies. To foster innovation within the sector, she has undertaken advanced studies in Digital Transformation, blockchain technology, and artisanal mining at leading institutions including MIT, Columbia University, and the University of Oxford. Currently, Tatjana is the founder and CEO of Nobel Facets. This forward-thinking start-up is a comprehensive platform promoting Responsible Mining, Sustainable Sourcing, Conflict-free Manufacturing, Omnichannel Retail, and Conscious Consumption of gemstones, diamonds, pearls, and jewellery.
Danielle
Co-Founder
Danielle Keller Aviram is a specialized sustainable jewelry and fashion consultant, researcher, and lecturer. An alumna of Shenkar's Jewelry Design Department, and holding a Master's degree in Sustainable Fashion from AMD Berlin. I work with organizations and businesses, developing sustainable strategies. My expertise extends to writing about sustainable jewelry and fashion for prominent magazines like Rapaport Magazine and JCK. In recent years, I have been lecturing and conducting workshops on the intersection of sustainability and design, emphasizing jewelry and accessories, at notable institutions and events such as Berlin Fashion Week, London College of Fashion, Kolding University of Design in Denmark, among other professional conferences.
Joy
Co-Founder
Joy Harvey is an artisanal independent jewellery artist with a focus on sustainability and responsible sourcing. In 2021 she co-founded la luce, her jewellery studio, which blends traditional artisanal techniques and a conscious and controlled supply chain. From Fairmined gold and silver to renewable energy she believes that every company should strive to have a positive impact on the planet and the people. For this reason, la luce has become a certified B-corp in 2024. Each piece she creates is one of a kind and completely handmade in her Italian studio. Her jewellery has been recognised in the LVMH Mestieri D’Eccellenza prize (finalist) and the Boghossian Foundation Jewellery Prize (winner) in 2024 and she was awarded the inaugural Vacheron Constantin and the Metropolitan Museum of Art artisan residency in 2025.
Véronique
Co-Founder
Véronique Ribbink is a jewellery designer and maker, based in Amsterdam. Her journey to jewellery design began unexpectedly. Initially a successful conference interpreter, she made a career shift after completing a goldsmithing course. Véronique then apprenticed under renowned goldsmiths and optical diamond setters. She went on to study Jewellery Design at the University of the Arts in London. In 2023, Véronique launched her own jewellery brand, Eve Sparkles, where she creates unique, high-quality pieces and small, exclusive series. Her designs feature golden rings, bracelets, and earrings, meticulously set with sapphires, spinels, and garnets of all colours. Every gemstone is carefully sourced, ensuring an ethical and transparent supply chain. Véronique’s approach to jewellery goes beyond aesthetics—she seeks to bring happiness to everyone involved in the process, from the miner to the wearer.
Get in touch
Email: info@trulyprecious.org Address: Amsterdam, The Netherlands